Launching ahead of the 2024 Guinness Women’s Six Nations, the Red Roses will have channels on X and Instagram where Red Roses supporters can expect to see behind-the-scenes content from in camp, key news updates, team news, player imagery and more.

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The new social channels will see amplified coverage of the Red Roses and help in the RFU’s ambition to have 100,000 women and girls playing rugby by 2027, as well as sell out Twickenham Stadium for the 2025 Rugby World Cup final.

Central to this will be building the profile of our players, promoting their accounts, telling their stories in their way. The 2023 Women’s Six Nations saw record views and engagement for Red Roses content on England Rugby channels and the aim is to grow on that with new dedicated channels.

"This is a hugely progressive step for the Red Roses and women’s rugby," said Red Roses captain Marlie Packer. "We want to engage with our rugby community and aid the growth of the game, especially ahead of a home Rugby World Cup in 2025. As players, we hope being able to see more Red Roses content will encourage more women and girls to follow our sport, pick up a rugby and try it for themselves.”

Red Roses centre Emily Scarratt added: "Our past Red Roses are trailblazers for women’s sport, inspiring the current squad to leave the shirt in a better place. We want to be role models for the next generation of England Rugby players and supporters, and these dedicated channels will allow us to tell the stories of many, connect with our supporters and showcase our authentic self on and off the field."