Welcome to our resource hub for rugby clubs. Whether you're looking to attract new players, retain current members, or grow specific programs like women’s and girls’ rugby, this page offers everything you need. Explore our range of guides, action plans, promotional assets, and case studies designed to help your club thrive on and off the field. From community engagement strategies to specialised coaching guidance, you’ll find the tools necessary to build a strong, inclusive, and successful rugby club.
Play Together, Stay Together
Be a part of our Play Together Stay Together campaign! You can find out more about the Adult Male Recovery plan here. Use these assets to attract new players and keep current members engaged at your club:
- Activation Guide
- Age Grade to Adult Rugby: Transition Guide
- Social Media Assets
- WhatsApp assets
- Campaign Poster
- Email Assets
- Supportive Culture A-Board
- Supportive Culture Email
- Supportive Culture Poster
- Social Media Webinar
Women and Girls Rugby
- Growing the Girls Game Action Plan
- EveryRose Action Plan 17-27
- Girls Age Bands
- Girls Age Bands FAQs
- Intro to Girls Rugby for Schools and Colleges
- Refereeing - Take Up The Whistle
- Coaching Guidance
Allianz Inner Warrior
- UPDATED Allianz Inner Warrior Assets
- Logos
- Press Release Template
- Social Media Frames
- Poster Templates
- Brand Guidelines
- FAQ
- Session Plan
For editable Photoshop files for Allianz Inner Warrior assets, please email innerwarrior@rfu.com
Love Rugby
- 9-12 Age Assets
- Young Teen Assets
- Older Teen Assets
- Campaign Posters
- Activation Guide
- Brand Guidelines
- School & Colleges Activation Guide
- Festival Certificate
- Poster Templates
- Social Media Frames
- Digital Assets
- Lock Ups
- Asset Guidance
- Video Assets
- Press Release
- Camp Poster
- Camp Social Frames
- Coaching Cards
Play Together Stay Together x Summer Touch Rugby
Discover how your club can use touch rugby this summer to recruit new members and retain current players:
Rugby World Cup Case Studies
Explore these case studies to learn how clubs used the Rugby World Cup to attract new players and members.
- North Bristol Case Study
- Petersfield Case Study
- Thurrock Case Study
- Ilkeston Case Study
- Crewe & Nantwich Case Study
- Cleckheaton Case Study
Further Resources
- Guide to Running a Community Rugby Day - Use this guide to help you plan, promote and run a successful event.
- New Member Checklist - Use this simple checklist to ensure your club is ready to welcome new members and provide a positive coaching experience.
- Social Media Ads - How to Guide - Learn how to use Facebook and Instagram advertising for your club.
